We went inside the Peninsula’s newest noodle joint, opening this week at Stanford Shopping Center

Taro San’s tori paitan udon with a tsukune chicken skewer, roasted chicken, enoki mushrooms and baby bok choy. (Photo by Mark V Reyes)

At Taro San Japanese Noodle Bar in Palo Alto, Jerome Ito hopes to expand our conceptions of the humble udon noodle.

The udon shop and izakaya, which will open to the public at Stanford Shopping Center next week, will serve three types of fresh udon noodles custom made on a specialty machine from Japan.

Beyond a traditional beef udon, the noodles will be served in non-traditional ways: one with a ramen-like chicken paitan broth and another a vegan broth made from shiitake stock, vegetable stock and different types of miso. Tsukemen, traditionally served with ramen noodles and a dipping broth, will instead come with the restaurant’s udon, duck breast and a rich fish dipping broth. Down the line, Taro San will serve a pasta-like dish with udon and uni and a chili crab udon inspired by the Singaporean dish.

Taro San’s duck tsukemen udon. (Photo by Mark V Reyes)

“Udon has a misconception,” Ito said in an interview at the restaurant Wednesday. “People think of it as one type of noodle” that can only go with one type of broth.

With udon, he said, “there’s no right or wrong.”

Taro San owner Jerome Ito developed three custom-sized udon noodles for his new restaurant. (Photo by Mark V Reyes)

Taro San Japanese Noodle Bar is a long time coming for Ito, a former sushi chef who runs Go Fish Poke Bar, a string of fast-casual poke restaurants on the Peninsula. He took over a long-vacant space (formerly occupied by Babbo’s Restaurant, which closed in 2013) at Stanford Shopping Center last year and, with his wife, designed Taro San from the ground up. He traveled to Japan and Singapore to train on the special noodle-making machine and crafted three noodles of varying thickness to serve at Taro San.

Taro San is holding limited soft openings this week and will open to the public on Saturday, Jan. 12. (To land a soft-opening invite before then, sign up for Taro San’s email list.)

The 45-seat restaurant boasts an open floor design, with aesthetics inspired by Japan, Ito said. Immediately to the right as you enter Taro San are three large machines brought from Japan: the noodle-making machine, a refrigerator-like machine for storing the dough and a boiler for cooking the noodles. Once the restaurant is fully up and running, all three noodle sizes will be available, from a thin version akin to soba to the thickest, chewiest noodle. The thinnest noodles will only be served cold, as they would overcook in hot broths, Ito said. Taro San’s udon is more delicate and flatter than is typical, Ito said.

The entrance to Taro San Japanese Noodle Bar, opening soon at Stanford Shopping Center in Palo Alto. (Photo by Elena Kadvany)

The kitchen is open so diners can watch the udon-making process. Bar seating lines the kitchen, akin to a sushi bar.

On the left side of the restaurant’s entrance is a whimsical, blue-toned mural by San Francisco artist Nigel Sussman. It depicts the streets of Tokyo and Osaka, with landmarks that have inspired Ito (including a large crab from Kani Doraku, a restaurant known for the giant, mechanical red crab attached above its doors).

A wall in the entryway to Taro San is covered with a mural of Japanese street food and landmarks. (Photo by Elena Kadvany)

The tables are equipped with iPads, inspired by the efficiency of Japanese vending machines. Wait staff will still provide service, but diners will place orders on the iPads to expedite the ordering process.

The menu includes several shareable appetizers that mix tradition and spin, like ebi fry, or fried whole shrimp, served with Ito’s tartar sauce (made from mostly Japanese ingredients) and a play on poke made with fried and soft tofu as well as inari (fried tofu skin wrapped around sushi rice).

For udon, there’s the niku with thinly sliced beef rib eye, green onion and tempura flakes ($12); the vegan version with green onion, Napa cabbage, baby boy choy, tofu skin, carrot and wakame ($10); the tori paitan with a tsukune chicken skewer, roasted chicken, enoki mushrooms, baby boy choy and a crispy chicken skin topping ($16); and the tsukemen with slices of seared duck breast and ginger.

The udon will be served in custom ceramic bowls made by a Japanese couple in Milpitas. Ito and his wife brought other dishware in suitcases back from visits to Japan.

Taro San will serve beer, sake and wine. (Photo by Mark V Reyes)

For dessert, there’s a mochi donut created by Ito’s wife. Taro San will serve beer and wine.

The menu will change seasonally. Ito hopes to ramp up to the full menu and hours within two weeks. The full menu will include more sashimi and some limited sushi, Ito said.

Lunch and dinner will eventually be different menus, with lunch geared toward meal sets that can be made quickly and serve a single person.

The restaurant will also sell its fresh udon noodles to cook at home.

Taro San Japanese Noodle Bar will open on Saturday, Jan. 12, at Stanford Shopping Center in Palo Alto. (Photo by Mark V Reyes)

This will be Ito’s first Taro San, but it won’t be the last. The large noodle-making machine can handle the operations of multiple restaurants, Ito said. Future Taro San locations won’t be exactly like the Palo Alto flagship, however; he envisions spinoffs “with udon being the foundation,” like a smaller restaurant that only serves udon or a late-night noodle shop.

The restaurant is named for Ito’s three children (“san” means three in Japanese): his two sons who each have “taro” in their middle names, after their father’s middle name “Shintaro,” and his 3-year-old daughter who loves noodles.

After the weekend of Jan. 12, Taro San’s full hours will be Monday-Saturday, 11 a.m. to 9 p.m. and Sunday 11 a.m. to 8 p.m. The restaurant is located between Cocola Bakery and Brava, across from Sigona’s Farmers Market.

Taro San Japanese Noodle Bar, 717 Stanford Shopping Center, Palo Alto // tarosanudon.com

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Elena Kadvany

A writer with a passion for investigative reporting, telling untold stories and public-service journalism, I have built my career covering education and restaurants in the Bay Area. My blog and biweekly newsletter, Peninsula Foodist, is the go-to source for restaurant news in Silicon Valley. My work has been published in The Guardian, Eater, Bon Appetit’s Healthyish, SF Weekly and The Six Fifty.

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